We are the Dimoda
Welcome to our dream
Fish - & fruit dealers
It started as early as the 1990s. The dream of your own company and to work with the brother. But while we started to sew our business concept, little brother Patrik worked as a fishmonger and big brother Andreas in the fruit & vegetable department in the retail trade.
It began in the 1990s
In 1999, it finally happened. Our wholesale company in home decor was registered and we started exhibiting at trade shows. And then it went fast. Our company grew and we also started opening stores in the name Dimoda in many locations in Sweden.
Our online store opens
In 2014 we opened our online store, dimoda.se and it was a success directly. Now long -distance customers could have access to our popular interior range through a simple click.
The fate of the wholesale company
2020 came the Covid Pandemic to Sweden. Our stores became increasingly difficult to keep the numbers and the disaster began to become a fact. It took hard on the company's resources and the wholesale company had to go to the grave.
The future
2024 we make a new start. We strongly believe in Dimoda.se and our clothing brand Mirelle Design, which we have great demand for. The creators behind the garments are our wives, Ann & Elisabeth, who produce models and the design here at home in Sweden and the clothes are manufactured in Italy, in close collaboration with our factories.
Ann Karlsson
Started his career as a business travel consultant, but "jumped" happily from the start, in the man Andreas project. Works today in close collaboration with Elisabeth and develops new collections for Mirelle Design.
Elisabeth Karlsson
After high school, Elisabeth started working in the mother -in -law's gift shop. But when Patrik started the wholesale company, it wasn't long before Elisabeth was one in the gang. Today works in close collaboration with Ann in the hunt for new models for Mirelle Design.